Buyer's Rule at Opus 2

John and Lindsay have lived in their Midtown condo since they graduated from Georgia Tech, working in banking (him) and for a tech start-up (her) and love everything about their central location. They hop on MARTA to get to work and to the airport. They cross over to Piedmont Park for runs after work and to go to the dog park as much as they can with their pup. They eat out more than they eat in and have season tickets to the Atlanta Symphony’s Delta Classical Series. Volunteering with the Piedmont Park Conservancy on various fund raisers, they have met other like-minded people who love living in and around Midtown. They don’t want to live anywhere else.

But, they are outgrowing their condo, smartly purchased when the market favored new buyers. They want a newer home, with luxury amenities in a residential development that appeals to their authentic lifestyle and love of Midtown.

“These buyers are like most of the 150 -plus who are on board thus far at No2 Opus Place. They want out of their older home but haven’t had gorgeous high rise options until now,” said Kerman Haynes, Vice President, CITY HAUS Developer Services & Midtown Office for Berkshire Hathaway HomeServices. “And now, with our partner banks offering buyers access to equity in the homes they are selling to move to Opus, the move is attainable.”

Haynes explains that after studying the current market, he and his team discovered condo owners like John and Lindsay were stuck. They had plenty of equity but often not the liquidity or the desire to borrow on investments or 401k for the hefty deposit on a new condo. Plus there were no new upscale, boutique residences being built in Midtown. The Berkshire Hathaway team created a solution.

Now, interested buyers can work with one of three lenders, Wells Fargo, HomeServices Lending or Brand Bank to access their equity for a deposit on their new home at No2 Opus Place, Midtown’s new grande dame, 53-story condominium tower designed by Perkins + Will on 14th Street in the heart of Atlanta’s most vibrant neighborhood. Opus Place is a 4.5-acre mixed-use development with a world-class pavilion by renown architect Richard Meier as its crowning jewel. “It’s poised to become Atlanta’s premiere destination where the luxury consumer can live, work and play amongst inspired planning, art and innovative architecture,” Haynes says. “We’re very excited.” Additionally, lenders have programs in place for 90 percent financing and even 95 percent financing on one bedroom condos priced at $850,000 at No.2 Opus.

The 14th Street sales center opened with a flourish in May with 150 commitments and another 1750-plus registered potential buyers for the project.

Details and registration at OpusPlaceAtlanta.com or 404.609.0560