Celebrating 27 Years in Atlanta

Atlanta’s most philanthropic and fashionable affair, Jeffrey Fashion Cares, celebrated 27 stylish years on Monday, Aug. 26, at 7 p.m. The annual event, which has become a mainstay on Atlanta’s social circuit, was founded by acclaimed retailer and arbiter of style, Jeffrey Kalinsky, who recently expanded his Atlanta store in Phipps Plaza and is now offering both men’s and women’s clothing, shoes, accessories and jewelry.

What is aways an unforgettable evening, Jeffrey Fashion Cares kicked-off with a cocktail reception and dynamic silent auction followed by a high-energy live auction. The evening’s pièce de résistance, a runway show featuring Kalinsky’s style selections from high-end designers, once again dazzled with looks from Celine, Christian Dior, Givenchy, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Valentino, Christian Louboutin and Manolo Blahnik. The 2019 event was held at Phipps Plaza and benefited Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF) and the Medical University of South Carolina.

New this year was, Marsha Archer, CEO and president of M Squared Public Relations, joining veteran co-chairs Lila Hertz and Louise Sams to continue Kalinksy’s mission to raise as much funds and awareness for the event’s beneficiaries as possible. Guests slipped into a completely transformed and private environment in the Monarch Court at Phipps Plaza.

Last year’s event raised nearly $625,000 for the organizations, and in its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country.